The obligation for Companies to act as “Responsible Business” is certainly not a fad, but an unstoppable Macro Trend. On the long run, life on the planet is becoming unsustainable, from environment to human rights, from ethics to discrimination by gender and race, from poverty to labour conditions.

The recognition of the planet's unsustainability is, in general, globally accepted, and surely globalization and new technologies will continue to exponentially increase the awareness of this reality.

In this context, companies have a fundamental role to play. They have the resources, know-how and processes to operate the necessary changes. The success of Corporations will depend on the ability to deal with these issues