Building or managing a brand in the digital world is now a requirement and not an option. "Digital" is a powerful force, enabling the relevant content to be directed to a well-identified target, promoting consumers' engagement with brands and above all it can be measured unequivocally. The Digital Marketing Management Program is very focused on taking advantage of this monumental opportunity that is Digital Transformation. With an excellent faculty it was possible to learn and understand the tools and techniques of social media, which allow us to build a social business, dynamic, collaborative, efficient, customer-driven and, above all, more profitable!

In the last 10 years, the world has changed. Perhaps the main change has been the introduction of the smartphone and the way we interact with it. Changes in consumer behaviors also and there is a need for companies to understand what are these changes and how they should adapt. Based on this assumption I looked for a program that would help me understand how I could continue to reach customers and propose them the best solutions. The Católica Business School was the natural choice for prestige, faculty, methodology and schedule flexibility.

This program allows a global view of digital marketing through a specialized, experienced and recognized faculty. It allowed me to have an interaction with professionals of the area which was quite enriching. It is not enough to have a single vision of digital communication, it is necessary and imperative an integration of offline and online strategy and thus a multi-channel approach. This program, through practical cases, provides examples of how to operate in highly competitive environments. All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment. In the sessions, real cases and professional experiences were discussed, which gaves us a realistic and up-to-date view of the digital reality. Very important and enriching was the contact with all the tools of analysis and measurement of campaigns. The way this program is structured allowed me to have access to the new digital trends, to have a perspective on the future of communication and interaction with customers. I highly recommend!

The Digital Marketing Management Program fulfilled my expectations and was a useful refresh for strategy/performance themes in the Digital area. The topics covered were very current and consistently illustrated with case studies, national and international, that helped the perception of the concepts and provide a valuable benchmark, transposable to my professional reality. I would also like to highlight the quality of the Program Speakers, clear references in the context of Digital in Portugal, with a very practical and available posture of the students.