Excellent faculty, very current contents, topics discussed and debated assertively and concisely, makes the Digital Marketing Management Program one of the best programs I have ever attended. The expectation was great, several testimonials already described the program as the "best" of the digital era and everything was confirmed. I finished the program with a greater knowledge and a great satisfaction of being able to put into practice in the PESCANOVA Marketing Department.

In the last 10 years, the world has changed. Perhaps the main change has been the introduction of the smartphone and the way we interact with it. Changes in consumer behaviors also and there is a need for companies to understand what are these changes and how they should adapt. Based on this assumption I looked for a program that would help me understand how I could continue to reach customers and propose them the best solutions. The Católica Business School was the natural choice for prestige, faculty, methodology and schedule flexibility.

This program allows a global view of digital marketing through a specialized, experienced and recognized faculty. It allowed me to have an interaction with professionals of the area which was quite enriching. It is not enough to have a single vision of digital communication, it is necessary and imperative an integration of offline and online strategy and thus a multi-channel approach. This program, through practical cases, provides examples of how to operate in highly competitive environments. All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment. In the sessions, real cases and professional experiences were discussed, which gaves us a realistic and up-to-date view of the digital reality. Very important and enriching was the contact with all the tools of analysis and measurement of campaigns. The way this program is structured allowed me to have access to the new digital trends, to have a perspective on the future of communication and interaction with customers. I highly recommend!