Phone: (+351) 215 906 007
9th Edition (in person)*: starts on October 20th, 2021
Schedule: available soon
*Applications open until October 13th, 2021
This program will be taught in Portuguese.
Classes: Tuesdays and Wednesdays, from 5:30 p.m. to 9 p.m.
Duration: 8 weeks | total of 71,5 hours
The convergence of technologies, from mobility to real-time information, from social networks to cloud techniques, has already profoundly changed the way people relate, communicate, discover information and work.
To be successful, companies need to deeply review how they interact with their stakeholders, how they deal with information, and how they organize their internal processes to better optimize the resources available.
This program aims to provide managers and leaders the ability to lead the Digital Transformation processes in their companies, in order to achieve concrete results and to be prepared for the new challenges.
The problems of Digital Transformation are by nature poorly defined and complex, always involve people and have multiple dimensions, requiring new tools, from Design Thinking to Big Data, from Digital Marketing to Communication for Change Management. This is only really learned "experiencing". This program is set up as a Digital Transformation Experience, around a concrete Digital Transformation Challenge of a real company. The Program concludes with a presentation to a restricted audience, including the program participants and the administrations of their respective companies.
The extended scope of the program allows the participants to acquire the indispensable tools for the management of digital transformation in their organizations, regardless of the sector they may work in. The program particularly aims at developing managers capable of assuming the role of digital leaders who will have a deep impact on organizational strategy.
See below what one of the program coordinators say about this program, as well as testimonials from previous participants: