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1h Program Opening
7h Digital Transformation Toolkit
3,5h Business Models and Digital Platforms
3,5h Big Data
7h Design Thinking
7h Digital Strategies
7h Communicating Change in Ways that Motivate Employees
7h Marketing Digital
3,5h Workshop: Concrete Cases of Digital Transformation in Portugal and Presentation of the Digital Transformation Maturityscape of the IDC

Oradores Convidados

7h Digital Transformation: Principles and Frameworks
7h Digital Transformation, Practical Application
3,5h Workshop: Service Design
4h Final Groupwork Presentations

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Alexandra Portugal

Gestora Departamento Digital
Sistemas McDonald's Portugal
Digital Transformation: Reinventar as Empresas na Era Digital
"Also to be stressed is the team spirit which developed between trainers and trainees, the sharing of different experiences and stages of maturity of the organizations in this new era, which contributed to render the training even more useful and relevant to present day professional challenges we are all experiencing. "