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Executive Education

  1. Executive Education
  2. Open Programs
  3. Gestão Estratégica e Criação de Valor (GE)
  4. Curriculum

Curriculum

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

More Information

12th edition: to be confirmed

Classes: Tuesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.

This program will be taught in portuguese

Duration: 6 weeks | total of 48 hours

applications here

Professor Ilídio Barreto, Program Director, details the contents of the program:
(video in portuguese)

STEP 1 - PERSPECTIVES & MODELS

- What does value creation mean?
- What are the drivers of differentiated success?
- What are the main value creation models?

STEP 2 – ENVIRONMENTAL ANALYSIS

- What are the main opportunity formation frameworks?
- What are the main internal analysis frameworks?
- How to identify our firms’ core competencies?

STEP 3 | STRATEGY FORMULATION

- What are the main components of the strategy formulation?
- How to integrate the different functional areas in our strategy?

STEP 4 | STRATEGIC CHANGE

- What are the main types of strategic change?
- What are dynamic capabilities and how to use them?

O State-of-the-Art da Gestão Estratégica

Etapa 1 | Perspetivas e Modelos

O que é criar valor?
Porque é  que algumas empresas têm mais sucesso do que outras?
Quais são os principais modelos de criação de valor

Etapa 2 | Análise do Contexto

Quais os principais frameworks de deteção de oportunidades?
Quais os principais frameworks de análise interna?
Como identificar as nossas core competencies?

Etapa 3 | Formulação Estratégica

Quais os principais passos da formulação estratégica?
Como construir as bases da vantagem competitiva?
Como incluir o costumer value e as políticas funcionais na estratégia?

Etapa 4 | Mudança Estratégica

Quais os novos desafios dos contextos em mudanças?
Quais os tipos de strategic change?
O que são e como se aplicam as dynamic capabilities?

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

More Information

12th edition: to be confirmed

Classes: Tuesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.

This program will be taught in portuguese

Duration: 6 weeks | total of 48 hours

applications here

Program Direction

Ilídio Barreto

Testimonial

Manuel Figueiredo

Country Head AH
Bayer Portugal
Gestão Estratégica e Criação de Valor
"Participating in the GE program was a way to "get out of the box" (...)"
ALTA DIGITAL