Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
12th edition (in person)*: starts on October 19th, 2021
Schedule: available soon
*Applications open until October 12th, 2021
Classes: Tuesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.
This program will be taught in portuguese
Duration: 6 weeks | total of 48 hours
Professor Ilídio Barreto, Program Director, details the contents of the program:
(video in portuguese)
- | What does value creation mean? | |
- | What are the drivers of differentiated success? | |
- | What are the main value creation models? |
- | What are the main opportunity formation frameworks? | |
- | What are the main internal analysis frameworks? | |
- | How to identify our firms’ core competencies? |
- | What are the main components of the strategy formulation? | |
- | How to integrate the different functional areas in our strategy? |
- | What are the main types of strategic change? | |
- | What are dynamic capabilities and how to use them? |
O que é criar valor?
Porque é que algumas empresas têm mais sucesso do que outras?
Quais são os principais modelos de criação de valor
Quais os principais frameworks de deteção de oportunidades?
Quais os principais frameworks de análise interna?
Como identificar as nossas core competencies?
Quais os principais passos da formulação estratégica?
Como construir as bases da vantagem competitiva?
Como incluir o costumer value e as políticas funcionais na estratégia?
Quais os novos desafios dos contextos em mudanças?
Quais os tipos de strategic change?
O que são e como se aplicam as dynamic capabilities?
12th edition (in person)*: starts on October 19th, 2021
Schedule: available soon
*Applications open until October 12th, 2021
Classes: Tuesdays and Thursdays, from 2:30 p.m. to 6:30 p.m.
This program will be taught in portuguese
Duration: 6 weeks | total of 48 hours