Negotiation was seen for a long time as an "art" that only a few were gifted to do. This preconception, as has happened to many others,
has become obsolete as we verify the successive extension of this function to a growing number of people. However, we must be aware that the respective skills are not generally innate. Negotiate today in the business world presupposes a group of knowledge, techniques and analysis that go way beyond the good sense of negotiation. The program that CATÓLICA-LISBON is launching in this field will certainly have an important role in the future of teaching these negotiation skills.
President of the Executive Committee, ZON