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Advanced Executive Program in Marketing (PAME)

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

 

 

More Information

44th edition*: started on February 7th, 2018
Schedule: download here

45th edition*: starts on February 6th, 2019
Schedule: available soon

*This program will be taught in portuguese

Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.

Duration: 130 hours  

Applications

Program Description

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value – Philip Kotler

Marketing is one of the most critical and decisive strategic variables of any business.

With a concept of learning and excelency sharing, PAME's main goal is to offer an up to date, rigorous, defiant, differentiator, prestigious, recognized course for acquiring knowledge in Strategic and Operational Marketing, through an holistic approach, envolving new concepts and tools and always keeping a strong connection with the business reality.

The most important current challenges of marketing activity include the need to innovate and improve, materializing the strategy and action in a coherent and consistent logic, in B2C and B2B markets. Therefore, marketing managers are increasingly taking a decisive and pro-active role, from market analysis to the materialization of a strategy, brand management to traditional and digital communication, the ability to differentiate the offer with their channel management, always with the same purpose: Creating Value for Customers.

The PAME provides answers to these challenges and permanently reinforces the process by means of recognised and added value, owing to the permanent updating of its thematic contents and its pedagogical model.


Video

See below what our participants say about this program:

 

Main Benefits

  • Allows the acquisition and consolidation of spacific marketing skills and knowlege;
  • Exposure to current challenging subjects allowing the participants to reflect and share good management practices;
  • Contribution towards the development of an entrepreneurial attitude primarily aimed at acting in competitive markets.

 

Company Interactions

​The program includes three business visits. These visits allow the participants to know the backstage of iconic brands, their strategies, and portfolios, through the direct contact with their protagonist, as well as enhancing networking moments. Each visit will develop a specific subject:

Consumer Behavior;
Branding and Communication;
Distribution.

Testimonial

Paulo Fonseca

Senior Specialist Retail Marketing Campaigns
Staples
Programa Avançado de Marketing para Executivos
“I was very surprised (…) I found a very dynamic faculty committed to adapting the subjects to the reality of the participants.”
ALTA DIGITAL