Skip to main content


Carlos Coelho

Founder and President of Ivity Brand Corp.

Celine Abecassis-Moedas

Celine Abecassis-Moedas holds a Ph.D. in Management from École Polytechnique, Paris  and a M.A. in Management (Université Paris Dauphine ). She is a graduate from École Normale Supérieure de Cachan and La Sorbonne in Economics and Management. She is Dean for Executive Education and Associate Professor in Strategy and Innovation Management at CATÓLICA-LISBON.  Affiliate Professor at ESCP-Europe, where she is the Academic Director of Lectra Chair "Fashion and Technology". She is non-executive director of CTT, Jose de Mello Saude and Europac. Celine Abecassis-Moedas was Assistant Professor at the Centre for Business Management at Queen Mary-University of London and she worked in Business Development at Lectra in New York and as a Consultant at AT Kearney in London.

Francisco Carvalheira

Works in the areas of Sales & Marketing in the segment of luxury, particularly in BCP, Brandia, NetJets Europe and TTC Aviation among others. Currently he is dedicated to the aeronautical consulting and is an Associate of the Executive Committee of Reditus for the strategy area.

Lourenço Lucena

Perfumes creator, has a diploma in Perfume Creation and Development by Cinquième Sens, in Paris. Lourenço is te only portuguese member of the Société Française des Parfumeurs. He is also CEO at BLUG Group, specialized in the creation, management and communication of brands.

Michel Chevalier

PhD and MBA at Harvard Business School, with a specialization in marketing. He has held several important positions in the luxury area, namely the president of Paco Rabanne Fashion. He was a professor at INSEAD in HEC in Sup de Luxe, and at ESSEC and is currently visiting professor at ISML, the Luxury Institute in Seoul, the IE of Madrid, the University of Dubai, the Católica di Milano, among other prestigious institutions. He is guest speaker at numerous events on the luxury theme, published several papers on this subject and published 9 books co-authored.

Mónica Seabra-Mendes



Patrícia Dias

Bachelor degree in Social Communication at Catholic University of Portugal and with a Post-graduation in Marketing Management at ISEG, she developed her own career around communication. Specialized in gastronomy, along with the creation of Chefs Agency, the first portuguese company dedicated to gastronomic marketing. There she manages the communication between the most important national chefs, wine productors and related brands to this area. Recently, she developed a platform for promotion of the portuguese gastronomy The Art of Tasting Portugal.

Pedro Lobo

Administrator at Innovagency and Habber Tec.


Rui Galopim

Consultor internacional em Gemologia e Educação. Vicepresidente do Sector A e da Coral Comission da CIBJO - The World Jewellery Confederation. Editor associado da revista científica “The Journal of Gemmology”, membro da Communications Committee do ICA - International Colored Gemstone Association, membro do Conselho Consultivo da AORP - Associação de Ourivesaria e Relojoaria de Portugal e membro do Júri Nacional para a atribuição do título de Avaliador Oficial de Artigos com Metais Preciosos e Materiais Gemológicos da INCM (Imprensa Nacional - Casa da Moeda). Consultor do Museu Nacional de Arte Antiga e comissário científico da futura Exposição dos Tesouros Reais no Palácio Nacional da Ajuda. É ainda editor da popular página gemológica de instagram #portugalgemas. Autor de diversos livros e artigos sobre gemas, gemologia, história da utilização das pedras preciosas. Orador convidado em inúmeros encontros internacionais de joalharia e gemologia.



Executive Education - Open Programs

Mafalda Gato
Tel: (+351) 215 906 007


Maria Moreira

Diretora de Marketing
Thema Hotels & Resorts
Programa de Marketing de Produtos e Serviços de Luxo
"The Luxury Products and Services Marketing Management Program has revealed, once again, that CATÓLICA-LISBON is at the forefront of education."