Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
Curriculum
Contacts
More Information
47th Edition (in person)*: starts on March 3rd, 2021
Schedule: available soon
*Applications open until February 24th, 2021
This program will be taught in portuguese
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 5 months | total of 130 hours
Block I: Creating Customer Value: Know, Measure, and Manage
| 1h | Program Opening | |
| 7h | Consumer Behaviour and Targeting: Opportunities and Challenges | |
| 14h | Market Analysis to Marketing Plan | |
| 7h | Marketing Research: In Search of Consumer Insights | |
| 3,5h | Ethnography in Marketing | |
| 3,5h | Neuromarketing Relacional - Empresa | |
| 3,5h | Evaluation Module - Simulation of Marketing |
Block II: Brand Management and Communication
| 3,5h | Brand Management | |
| 3,5h | Marketing Communication: The Strategic Vision | |
| 3,5h | Below the Line Communication: Trade Promotions | |
| 3,5h | Brand Activation | |
| 3,5h | Negotiation | |
| 3,5h | Managing Customer Relationships | |
| 3,5h | Coaching 1 - Final Project | Milestone 1 | |
| 3,5h | Company Interaction: Innovative Insights In Branding and Communication |
Block III: Digital Marketing Trends and Tools
| 7h | Digital Marketing | |
| 7h | Digital Marketing Challenges | |
| 3,5h | Mobile Marketing | |
| 3,5h | Evaluation Module - Brand and Communications Management |
Block IV: Offer Management and Differentiation
| 10,5h | Commercial and Marketing Metrics | |
| 7h | Marketing of Services: Quality and Customer Relations | |
| 3,5h | Coaching 2 - Final Project | Milestone 2 | |
| 3,5h | Management of Commercial Teams | |
| 3,5h | Distribution Channels Management | |
| 3,5h | Product Portfolio Management | |
| 3,5h | B2B Marketing: Customer Management and Opportunities |
Block V: Marketing in Action
| 1,5h | Social Entrepreneurship | |
| 2h | Company Interaction: In House | |
| 3,5h | Marketing and the Economical Cycles: New Challenges | |
| 3,5h | Delivery and Presentation of the Course Project |
Contacts
More Information
47th Edition (in person)*: starts on March 3rd, 2021
Schedule: available soon
*Applications open until February 24th, 2021
This program will be taught in portuguese
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 5 months | total of 130 hours
