Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
Curriculum
Contacts
More Information
44th edition: starts on February 7th, 2018
Schedule: download here (available in portuguese only)
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 130 hours
CREATING VALUE FOR THE COSTUMER: KNOWING, MEASURING AND MANAGING
| 1h | Program Opening | |
| 7h | Consumer Behaviour and Targeting: Opportunities and Challenges | |
| 14h | Market Analysis to Marketing Plan | |
| 7h | Marketing Research: In search of Consumer Insights | |
| 3,5h | Ethnography in Marketing | |
| 3,5h | Neuromarketing Relacional - Empresa | |
| 3,5h | Company Interaction: Innovative Insights in Consumer Behavior | |
| 3,5h | Evaluation Module - Simulation "Managing Segments and Customers" |
BRAND MANAGEMENT: TRANSITIONING FROM TRADITIONAL COMMUNICATION TO DIGITAL
| 3,5h | Brand Management | |
| 3,5h | Marketing Communication: The Strategic Vision | |
| 3,5h | Below the Line Communication: Trade Promotions | |
| 3,5h | Brand Activation at the Point of Sale | |
| 3,5h | Managing Customer Relationships | |
| 7h | Digital Marketing | |
| 3,5h | Mobile Marketing | |
| 3,5h | Company Interaction: Innovative Insights In Branding and Communication | |
| 3,5h | Evaluation Module - Brand and Communications Management |
MANAGEMENT AND PRODUCT DIFFERENTIATION: NEGOTIATE, DISTRIBUTE AND INTERACT
| 10,5h | Commercial and Marketing Metrics | |
| 7h | Marketing of Services: Quality and Customer Relations | |
| 3,5h | Negotiating to Create Value | |
| 3h | Final Project - Coaching | |
| 3,5h | Management of Commercial Teams | |
| 3,5h | Communication Skills | |
| 3,5h | Distribution Channels Management | |
| 3,5h | Product Portfolio Management | |
| 3,5h | B2B Marketing: Customer Management and Opportunities | |
| 3,5h | Company Interaction: Innovative Insights in Distribution |
FINAL SEMINAR
| 3,5h | Marketing and the Economical Cycles: New Challenges | |
| 3,5h | Delivery and Presentation of the Course Project |
Contacts
More Information
44th edition: starts on February 7th, 2018
Schedule: download here (available in portuguese only)
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 130 hours
