Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
Curriculum
Contacts
More Information
47th Edition: to be confirmed
This program will be taught in Portuguese
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 5 months | total of 133 hours
Block I: Creating Value for the Client: Knowing, Measuring and Managing
| 1h | Program Opening | |
| 7h | Consumer Behaviour and Targeting: Opportunities and Challenges | |
| 14h | Market Analysis to Marketing Plan | |
| 3,5h | Knowing the Market for Decision Making * | |
| 3,5h | Ethnography in Marketing: new segmentation trends | |
| 3,5h | Brand Management | |
| 3,5h | B2B Marketing: Customer Management and Opportunities | |
| 3,5h | Evaluation Module - Simulation of Marketing |
Block II: Integrated Communication Management: from strategy to execution
| 3,5h | Neuromarketing: optimization of company-client interaction | |
| 3,5h | Marketing Communication: The Strategic Vision | |
| 3,5h | Below the Line Communication: Trade Marketing | |
| 3,5h | Brand Activation at the point of sale | |
| 3,5h | Managing Customer Relationships | |
| 3,5h | Campaign Management: Design & Creativity |
Block III: Live marketing - Contact with market practices
| 3,5h | Evaluation Module - Communication Management Practices | |
| 6h | Field Experience: living the business reality | |
| 3,5h | Coaching 1 - Final Project | Milestone 1 |
Block IV: New Digital Marketing Challenges and Tools
| 3,5h | Mobile Marketing & Social Media | |
| 3,5h | E-commerce: Opportunities and Challenges | |
| 7h |
Digital Marketing Practices: Tools for Decision Making
TBC |
Block V: Supply Management and Differentiation
| 7h | Marketing of Services: Quality and Customer Relations | |
| 10,5h | Commercial and Marketing Metrics | |
| 3,5h | Coaching 2 - Final Project | Milestone 2 | |
| 3,5h | Management of Commercial Teams | |
| 3,5h | Distribution Channels Management | |
| 3,5h | Product Portfolio Management | |
| 3,5h | Hands-on Project: Social Cause | |
| 3,5h | Marketing and the Economical Cycles: New Challenges | |
| 3,5h | Delivery and Presentation of the Course Project |
Contacts
More Information
47th Edition: to be confirmed
This program will be taught in Portuguese
Classes: Wednesdays and Thursdays, from 5 p.m. to 8:30 p.m.
Duration: 5 months | total of 133 hours
