Key Facts:


Generative Artificial Intelligence (AI) proves to be a powerful ally in projects developed under the Design Thinking methodology.

Mastery of Use Cases and the competence to build appropriate 'Prompts' are indispensable, requiring specialized knowledge.

With this in mind, we have created a module entirely dedicated to this topic.

Participants have the opportunity to apply the Design Thinking approach to a real challenge, experiencing the transformative impact of the methodology firsthand. Challenges are often selected from proposals by the participants themselves, fostering even greater engagement with the learning and development process. This activity, conducted in working groups throughout the program, is the essence of the 'learn by doing' principle.

It represents a unique opportunity to visit a company that has incorporated Design Thinking principles and practices into its culture and way of working. Participants will have privileged access to behind-the-scenes insights associated with the company's greatest successes, and, hopefully, learnings resulting from any failures.

We know that the evolution of a Design Thinker is significantly accelerated not only by the practical application of the methodology but also by access to a network of peers willing to contribute valuable insights and share learnings from their real-world experiences. The Design Thinking Alumni Circle is this exclusive network that strengthens the connection between its members and Católica-Lisbon, extending beyond the completion of the program.


Main Benefits:

For Participants:

Methodological mastery of Design Thinking.

A real immersion in the mindset of the design thinker: explorer, creative, experimentalist, and problem-solver.

Intense and accelerated acquisition of knowledge through a 'learn by doing' approach.

Exclusive access to the Design Thinking Alumni Circle: mutual support among peers based on the experience of adopting Design Thinking in a real context.

For Companies:

Mastery of a new, structured innovation methodology with immediate adoption potential.

Adoption of new ways of working and the development of customer-centricity.

Capability to identify and develop new innovation opportunities.

Internal transformation catalyst, by re-energizing the organization and creating an aggregating and mobilizing effect among employees.