Apresentação

Leading Transformation in Times of Disruption

We are living through a time of unprecedented disruption.
This context presents leaders with a dual challenge: responding to external disruption — accelerated by technologies like Generative AI — while simultaneously driving internal transformation to create value and ensure competitiveness in an increasingly complex world.

The executive program Disrupt through Design Sprints and AI offers a practical roadmap to embed disruption into everyday work — through a structured approach, technology integration, and personal transformation.

This journey, which blends strategic action, practical application, and individual development, is organized into four mutually reinforcing pillars:

1. Disrupt Your Value Creation Capabilities

Replace traditional models with structured Design Sprints — accelerating experimentation, iteration, and validation in value creation.

2. Disrupt the Definition of What’s Possible

Explore the potential of Generative AI to redefine boundaries and reconfigure both strategic and operational impact.

3. Disrupt Your Organization’s Culture

Activate cultural change to develop the mindset, practices, and leadership needed for transformation.

4. Disrupt Yourself

Unlearn and re-learn through action — to keep pace with change and become a catalyst for it.

More Than a Program — A Transformational Experience

Over approximately four and a half days, you will be challenged to unlearn in order to learn anew.
Through hands-on tools, participation in a real Sprint, the creation of an AI Agent, and moments of deep reflection, this program prepares you to embrace disruption with structure, confidence, and real impact.

Who is this program for?

Executives seeking to act with confidence in a disruptive environment — and who want to adopt new practices to extract value from Generative AI.

Leaders from any function — Marketing, Operations, People & Culture, Sales, Customer Experience, and beyond — who want to create real impact: on themselves, their teams, and their organizations.

Professionals who recognize that technology is an enabler, and that true success also requires evolving their mindset and actions.

Executives looking for a practical and enriching experience, centered on real challenges and peer-to-peer exchange.

This journey includes

Participate in a complete Sprint — the methodology used by leading companies to solve complex problems, reduce risk, and accelerate decision-making through practical validation.

Apply Generative AI in real-world cases — from data analysis and ideation to decision support and solution development. Includes the creation of a functional AI Agent.

Option to bring a colleague from your organization to the dedicated session on organizational culture — creating a strategic ally to amplify internal impact.

Develop an individual roadmap to apply what you’ve learned — focused on your reality, your challenges, and the transformation you aim to achieve.