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Main Benefits

Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.

Who should attend

  • Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
  • Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.

 

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 217 227 801

 

Testimonial

Larissa Flores

Programa de Marketing de Produtos e Serviços de Luxo
"The exchange of ideas between the experienced faculty, valuable guests and colleagues from different areas, stimulates excellence and inspires us to belong to the amazing world of luxury."