Tânia Sousa
E-mail: tania.sousa@ucp.pt
Phone: (+351) 215 906 007
14th Edition (in person)*: starts on September 24th, 2021
Schedule: available soon
*Applications open until September 17th, 2021
Classes: Thursdays and Fridays, from 6:00 p.m. to 8:00 p.m. and Saturdays, from 10:00 a.m. to 6:00 p.m.
Duration: 3 months | total of 70 hours (includes residential weekend)|
This program will be taught in portuguese
Stay up to date with the latest news, follow the program on Facebook and Instagram:
Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions;
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends;
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends;
Mastering the marketing tools adapted to the specificities of luxury brands management;
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.
14th Edition (in person)*: starts on September 24th, 2021
Schedule: available soon
*Applications open until September 17th, 2021
Classes: Thursdays and Fridays, from 6:00 p.m. to 8:00 p.m. and Saturdays, from 10:00 a.m. to 6:00 p.m.
Duration: 3 months | total of 70 hours (includes residential weekend)|
This program will be taught in portuguese
Stay up to date with the latest news, follow the program on Facebook and Instagram: