Having graduated and getting an MBA, specializing in Finance and Information Systems, I felt that I had some gaps in the Marketing area. Being responsible for commercial areas for 7 years, I had to look further and get new knowledge in this area. The Advanced Executive Program in Marketing completely opened my horizons and gave me lots of new ideas for the development of new strategies to apply in my job. It has a good balance between academical teachers and others more practical, which give us a great perspective of how Marketing is developed in various sectors. I strongly recommend this Program to all Marketing executives with some practical experience in this area.

A frequência do PAME surgiu da necessidade de complementar as minhas qualificações académicas. Conceitos como marketing, globalidade, mercado, estratégia, serviço, produto, marca e sucesso são complementados pela extraordinária troca de experiências entre participantes de realidades profissionais totalmente distintas. As competências, espírito crítico e capacidades desenvolvidas durante o programa justificam toda a energia e esforço exigidos, e a escolha pela Universidade Católica revelou-se uma aposta ganha desde o primeiro dia.

The PAME was an extremely important step for my professional career. After several years in the labour market I felt the need to refresh my knowledge in the area of Marketing. This need was amply satisfied thanks to the excellence of the teaching faculty, the course curriculum and the quality of the students participating in the course. It was good to share experiences. The PAME surpassed all my expectations and there is no doubt that it added value to my professional career.

The Advanced Executive Program in Marketing has confirmed the CATÓLICA-LISBON's reputation for excellence. The scope of the program contents, the quality of the professors and guest lecturers, the topicality of the subjects and the experiences shared by each participant ensured that this program was a unique experience, which contributed towards transforming what we learnt into something truly different, in the service that we provide to our clients. When I decided to attend the Advanced Executive Program in Marketing I did so with a view to reinforcing my skills and enhancing my capacity to deal with new professional challenges. The Advanced Executive Program in Marketing was exactly the solution I was seeking. It surpassed all my expectations and I am now part of a network that will prove invaluable in the future.

My participation in the PAME program was due to a need to acquiring insights in the Marketing area, combining theory with a practical view in its fullest. The PAME program helped me to grow both at a personal and professional levels, either for the quality modules, or for the teaching staff. This course is characterized by: precision; sharing knowledge and professional experience; cooperation; team spirit; an excellent work environment and mutual support; and also the relationship between teachers and students.