The success of companies in the present and in the future will only be ensured by those who take environmental, social, economic and ethical concerns as their (own) purpose, with an integrated perspective of all the stakeholders. It was through the “Responsible Business: Next Source of Competitive Advantage” program that I deepened (my knowledge in) this theme, not only through the excellent faculty, but also through the sharing among fellow participants who had different business backgrounds. It was a very intensive time, due to the themes’ richness that motivated a contagious enthusiasm among the work teams. I highly recommend attending this program. Congratulations to CATÓLICA-LISBON for this initiative.