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1h Program Opening
2,5h The new world realities

Creating Value for Clients

3,5h Commercial Management: profitability and competitiveness
3,5h Customer Analysis
3,5h How Customers Think
3,5h B2B Selling Process
3,5h From Market Analysis to CRM Implementation

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
7h Commercial and Sales Metrics
3,5h Brand Activation
3,5h Digital Business Strategies
3,5h Management of Commercial Teams
3,5h Sales Coaching
3,5h Group Workshop: Commercial Practices

Optimization of the Commercial Strategy

3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Group Workshop: Commercial Practices

Differentiation in Communications

3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Delivering the Value Proposition
3,5h Group Workshop: Commercial Practices

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Leonel Gaspar

South companies coordination
Banco Santader Totta, S.A.
Programa de Gestão Comercial e de Vendas
"(...)a reference for those wishing to develop and acquire new insights in the Commercial Area."