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Framework

1h Program Opening
3,5h Commercial Management: profitability and competitiveness

Creating Value for Clients

3,5h Consumer 2021 and its Decision Making Process
2,5h The new world realities
3,5h How Customers Think
3,5h B2B Selling Process

Optimization of the Commercial Strategy

3,5h Customer-focused organizations - managing the customer journey to optimize the client experience
3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
3,5h Sales Coaching
7h Business Performance Management Metrics
3,5h Digital Business Strategies
3,5h Brand Activation

Differentiation in Communications

3,5h Elevator pitch and effective communication in sales
3,5h Communication Skills
3,5h e-Commerce e Social Media

Contacts

Executive Education - Open Programs

Patrícia Rodrigues

E-mail: prodrigues@ucp.pt

Phone: (+351) 217 214 220

Testimonial

João Pedro Torres

Strategic Planning Manager
Efacec
Programa de Gestão de Vendas
I found in PGV a distinct program with a focus on the commercial function, but with useful and transversal teachings to the entire business world.
ALTA DIGITAL