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1h Program Opening
3,5h Commercial Management: profitability and competitiveness

Creating Value for Clients

2,5h The new world realities
3,5h Customer Analysis
3,5h How Customers Think
3,5h B2B Selling Process
3,5h From Market Analysis to CRM Implementation

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
3,5h Sales Coaching
7h Commercial and Sales Metrics
3,5h Management of Commercial Teams
3,5h Digital Business Strategies
3,5h Brand Activation
3,5h Presentation of the Group Works

Optimization of the Commercial Strategy

3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Presentation of the Group Works

Differentiation in Communications

3,5h Delivering the Value Proposition
3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Presentation of the Group Works

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Leonel Gaspar

Direção de Coordenação Empresas Sul
Banco Santader Totta, S.A.
Programa de Gestão Comercial e de Vendas
"(...)a reference for those wishing to develop and acquire new insights in the Commercial Area."
ALTA DIGITAL