Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
Curriculum
Contacts
More Information
13th edition (in person)*: starts on September 20th, 2021
*Applications open until September 13th, 2021
This program will be taught in portuguese
Classes: Mondays and Wednesday, from 5 p.m. to 8:30 p.m.
Duration: 3 months | total of 77 hours
Applications
Framework
| 1h | Program Opening | |
| 3,5h | Commercial Management: profitability and competitiveness |
Creating Value for Clients
| 3,5h | Consumer 2020 and its Decision Making Process | |
| 3,5h | The new world realities | |
| 3,5h | How Customers Think | |
| 3,5h | B2B Selling Process |
Optimization of the Commercial Strategy
| 3,5h | Customer-focused organizations - managing the customer journey to optimize the client experience | |
| 3,5h | Persuasion Techniques in Sales | |
| 3,5h | Commercial Negotiation | |
| 3,5h | Customer Experience | |
| 3,5h | Presentation of the Group Works |
Communicate More Effectively with Customers
| 3,5h | Multichannel Business Strategies | |
| 3,5h | Sales Coaching | |
| 7h | Business Performance Management Metrics | |
| 3,5h | Management of Commercial Teams | |
| 3,5h | Digital Business Strategies | |
| 3,5h | Brand Activation |
Differentiation in Communications
| 3,5h | Elevator pitch and effective communication in sales | |
| 3,5h | Communication Skills | |
| 3,5h | e-Commerce e Social Media | |
| 3,5h | Presentation of the Group Works |
Contacts
More Information
13th edition (in person)*: starts on September 20th, 2021
*Applications open until September 13th, 2021
This program will be taught in portuguese
Classes: Mondays and Wednesday, from 5 p.m. to 8:30 p.m.
Duration: 3 months | total of 77 hours
Applications
