Patrícia Rodrigues
E-mail: prodrigues@ucp.pt
Phone: (+351) 217 214 220
Contacts
More Information
77th Edition (in-person)*: starts on November 12th, 2021
*Applications open until November 5th, 2021
This program will be taught in Portuguese.
Classes: Fridays, from 2:30 p.m. to 7:30 p.m. and Saturdays, from 9 a.m. to 1 p.m.
Duration: 6 months | total of 158 hours
Structure of the Program
Strategic Management in the 21st Century
| 3h | The Global CEO Mindset for the 21st Century | |
| 3h | Business Sustainability - Responsible Business | |
| 13h | Strategic Management | |
| 4h | Social Innovation and Entrepreneurship | |
| 1h | Practical Insights - Strategic Management and Schemas | |
| 12h | Corporate Bootcamp * | |
| 7h |
Acceleration Day
Patrícia Baptista |
Macro-Economic Trends and /Unstoppable Changes
| 8 | Economic Model of Development | |
| 4h | Being Ethical in a Ethical Company | |
| 1h | Project Step 1 - Practical Insights - CEO Mindset and Key Challenges |
Marketing and Value Creation
| 4h | Customer Centricity | |
| 4h | Strategic Positioning and Offer Differentiation | |
| 10h | Marketing and Sales Analytics | |
| 8h | Commercial Negotiation and Persuasion (Customers and Suppliers) | |
| 4h | Digital Marketing |
Innovation management
| 5h | Innovation in the 4th Digital Era | |
| 1h | Project Step 2 Practical Insights - Marketing and Value Creation | |
| 7h | Digital Transformation in Business * | |
| 4h | Business Analytics - Artificial Intelligence Applied to Management | |
| 4h |
The Innovation Process
Ana Casaca |
Leading in a Context of Change
| 4h | Lead Work Teams | |
| 4h | Leading Change Processes | |
| 4h | Communication and Conflict Management | |
| 4h | Difficult Conversations | |
| 1h | Project Step 3 Practical Insights - Leadership in a Changing Context |
Finance and Value Creation
| 12h | Analysis of Reports and Accounts | |
| 8h | Budgeting and Management Control | |
| 4h | Performance Monitoring and Evaluation in Times of Uncertainty | |
| 4h | Investment Decisions | |
| 4h | Financing Decisions | |
| 4h |
Fintech e Sustainable Finance
Conceição Lucas |
|
| 1h | Project Step 4 Practical Insights - Finance and Value Creation |
| 12h | Corporate Bootcamp * | |
| 7h |
Acceleration Day
Patrícia Baptista |
Contacts
More Information
77th Edition (in-person)*: starts on November 12th, 2021
*Applications open until November 5th, 2021
This program will be taught in Portuguese.
Classes: Fridays, from 2:30 p.m. to 7:30 p.m. and Saturdays, from 9 a.m. to 1 p.m.
Duration: 6 months | total of 158 hours
