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Block I: Digital Marketing Strategy

1h Program Opening

Program Direction

4,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Business Models & Information Management
3h Digital Marketing Cases
3,5h Workshop: Digital Marketing Strategy

Guest Speaker + Program Direction

online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h E-Commerce: Tools and Challenges
3,5h Engagement & Conversation
3,5h Mobile Marketing

Sofia Herédia

3,5h Workshop: Digital Marketing Practices

Guest Speaker + Program Direction

online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Brand Activation and Social Network
3,5h Content & Performance Marketing
3,5h Integrating Digital Marketing in Brand Strategy
1,5h Workshop "Meet the Executive"

Pedro Pina - Google ®

2h Project Coaching
online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Group Work Presentation

Guest

Contacts

Executive Education - Open Programs

Mafalda Gato
E-mail: mgato@ucp.pt
Tel: (+351) 215 906 007

Testimonial

Paulo Carvalho

Cardio Metabolic Product Manager
Novartis
Programa de Gestão em Marketing Digital
"All the major areas of digital marketing were addressed, the sessions were very interactive between teachers and students in an open and sharing environment."
ALTA DIGITAL