Skip to main content

Block I: Digital Marketing Strategy

1h Program Opening

Program Direction

4,5h Strategic Marketing Management and Communication
3,5h Understanding Consumer Behavior: Digital Challenges and Opportunities
3,5h Business Models & Information Management
3h Digital Marketing Cases
3,5h Workshop: Digital Marketing Strategy

Guest Speaker + Program Direction

online Evaluation Moment - Block I Self Assessment

Block II: Digital Marketing Tools

3,5h Metrics in Digital Marketing
3,5h E-Commerce: Tools and Challenges
3,5h Engagement & Conversation
3,5h Mobile Marketing
3,5h Workshop: Digital Marketing Practices

Guest Speaker + Program Direction

online Evaluation Moment - Block II Self Assessment

Block III: Digital Marketing Integration and Trends

3,5h Brand Activation and Social Network
3,5h Content & Performance Marketing
3,5h Integrating Digital Marketing in Brand Strategy
1,5h Workshop "Meet the Executive"

Pedro Pina - Google ®

2h Project Coaching
online Evaluation Moment - Block III Self Assessment

Block IV

3,5h Group Work Presentation

Guest

Contacts

Executive Education - Open Programs

Tânia Sousa

E-mail: tania.sousa@ucp.pt

Phone: (+351) 215 906 007

Testimonial

Susana Pires Aperta

Diretora de Marketing e Comunicação
Chamartin Imobiliaria
Programa de Gestão em Marketing Digital
"The Digital Marketing Management Program teaches us to work with the various tools that we currently have at the digital level, and to think strategically."

Related Events

20
Apr
17:00

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL