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António Ricardo

Subdiretor Área de Gestão Comercial do Departamento de Jogos
Santa Casa da Misericórdia de Lisboa
Programa de Gestão Comercial e de Vendas

Very well structured, addressing the most relevant areas and with a strong focus on the most nuclear aspects of sales. An encyclopedia of "live" knowledge, good practices, experiences and sharing, with very good transmitters that have a very rich and diverse professional experience. Even for the most experienced in sales, the program brings novelties, consolidates and structures knowledge and helps us to reinforce focus and/or reorient sales strategies.

Hugo Ramos

Diretor Nacional de Vendas
Alliance Healthcare
Programa de Gestão Comercial e de Vendas

With a very well structured and complete curriculum, CATÓLICA-LISBON's Commercial and Sales Management Program was extremely useful, the richness of the programmatic contents, the high quality of the teaching staff and organization of the program. It was undoubtedly an enriching experience at various levels, where it was possible to combine completely the theoretic component with the practical challenges of day-to-day work, particularly in the management of commercial teams, clearly exceeding my initial expectations.

João Pedro Torres

Strategic Planning Manager
Programa de Gestão de Vendas

I found in PGV a distinct program with a focus on the commercial function, but with useful and transversal teachings to the entire business world, even for professionals outside the area. A value proposition based on the timeliness and relevance of the topics addressed, in a classroom with truly diverse profiles and experiences, with access to a wide range of relevant academic and business professors. All at the world's leading Executive Education School.

Leonel Gaspar

Direção de Coordenação Empresas Sul
Banco Santader Totta, S.A.
Programa de Gestão Comercial e de Vendas

Attending the Commercial and Sales Management Program, on its 1st edition, was rather rewarding for me. From the program structure, particularly adapted to the real world and the needs of the staff of commercial area, to the qualified and expert teaching staff as well as all the logistic and the course organization, the whole initiative was, in my regard, very positive. I would like to emphasize the way all themes were handled, taking into account the current social and economic context in which the companies strive and their new challenges. It was also important the integration and relevance given to the market new trends and consumer behavior. The dynamic and constant search for participants' interaction was also significant. For all these reasons, I believe that the PGV program is a reference for those wishing to develop and acquire new insights in the Commercial Area.

Marta Monteiro

Sales and Business development Retail
The Goodyear Tire & Rubber Company
Programa de Gestão de Vendas

For several times in our lives we need to sell, but we don’t always realize this. The PGV confirmed this reality and helped me to look at this area in a more serious and structured way. We know we have to sell more but not always how and to whom. In a very practical and realistic way were discussed crucial issues in this area that have enriched me a lot. The PGV also allowed me to enrich my network, share experiences with people from different areas with different market visions. I highly recommend the program because selling more and better it’s something you can learn!

Miguel Morgado

Corporate Sales Key Account Manager
Programa de Gestão Comercial e de Vendas

PGV at CATÓLICA-LISBON was undoubtedly a mind changing program that allowed me to acquire and deepen key knowledges and value creators in sales and marketing fields. Fields of strategy, team management, sales management metrics and digital marketing were crucial and exceeded all my expectation of content quality and the way the faculty were able to share their knowledge. The networking provided by the program was also of great relevance.

Globally it was a very well structured program, that marked my academical and professional carrer. Exceeded the best expectations and reveals that Católica Lisbon School of Business and Economics is definitely among the best Business Schools in the world.

Nuno Amaral

Diretor de Vendas
De Heus Nutrição Animal
Programa de Gestão Comercial e de Vendas

Com 17 anos de experiência em direcção de vendas, a participação neste Programa foi uma decisão acertada que me permitiu rever, aprofundar e aprender novos conceitos sobre a gestão comercial e de vendas. É um Programa abrangente, tendo-me facultado ferramentas que pude começar a utilizar com impacto positivo na minha actividade e no meu crescimento profissional. A participação neste Programa permitiu-me fazer parte de um grupo diversificado, que me proporcionou uma interessante partilha de experiências durante a participação nos diferentes módulos. Foi uma experiência enriquecedora tanto a nível pessoal como profissional que recomendo a todos aqueles que trabalham ou se interessam pelo fascinante mundo das vendas.

Paula Carvalho

Business Unit Manager
Bristol Myers Squibb
Programa de Gestão Comercial e de Vendas

Overcoming is the slogan of our times, daily evoked and today very present in the pharmaceutical market. Since we cannot overcome difficulties only with words, we need all the tools, as well as a set of ideas and guiding principles to overcome challenges. The PGV was a very interesting and motivating experience that allowed me to know other realities through the sharing of ideas with colleagues from other business areas but mostly by experience and knowledge transmitted by different trainers. It's a program that I recommend for the knowledge we acquire through a scrupulously chosen panel of teachers and also, but not least, for the prestige of the institution that organizes it.

Ricardo Martins

Commercial Manager B2B, Nespresso Portugal
Programa de Gestão Comercial e de Vendas

The participation in the 4th edition of the Commercial and Sales Management Program was quite satisfactory. Either by the contact with topics that I haven't review for a while or by the discovery of new approaches, the training is adequate and adjusted to professionals in the B2C or B2B areas, allowing to discover even better one of the areas that we might ignore the most in our carrers.

The technical approach on some topics, as in the case of Sales Management Metrics, is delivered in a very simple and efficient way, being very well balanced with other topics of human behavioral, like the excelent example of Persuasion Techniques in Sales.

Sara Raposo Gomes

Automotive Sales Consultant
Programa de Gestão Comercial e de Vendas

Foi um privilégio participar no PGV pois para além da qualidade dos conteúdos do programa, tive a oportunidade de aprender com docentes de excelência e através dos participantes pude conhecer outras áreas de negócio, fomentando o pensamento out of the box. Programa completo, organizado, bem estruturado e ajustado à realidade, fulcral para a atividade comercial e transversal a todos os sectores de atividade. Conjunto de temáticas e conteúdos fundamentais para a atividade comercial, como exemplo: métricas de gestão comercial, marketing digital, criação de valor para o cliente, gestão de equipas e estratégias comerciais. Experiência rica e motivadora que marcou o meu percurso académico e profissional.


Executive Education - Open Programs

Andreia Hidalgo


Phone: (+351) 214 269 846