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António Ricardo

Subdiretor Área de Gestão Comercial do Departamento de Jogos
Santa Casa da Misericórdia de Lisboa
Programa de Gestão Comercial e de Vendas

Curso muito bem estruturado, abordando as áreas mais relevantes e com um forte foco nas vertentes mais nucleares das vendas. Uma enciclopédia ao “vivo” de conhecimentos, boas práticas, experiências e partilhas, com um bom naipe de muito bons transmissores, com diversas experiências profissionais e ricas. Mesmo para os mais experientes em vendas, o curso traz novidades, consolida e estrutura conhecimentos e ajuda-nos a reforçar o foco e/ou reorientar estratégias de vendas.

Hugo Ramos

Diretor Nacional de Vendas
Alliance Healthcare
Programa de Gestão Comercial e de Vendas

Com um plano curricular bem estruturado e muito completo, o Programa de Gestão Comercial e de Vendas da CATÓLICA-LISBON revelou-se extremamente útil, tanto pela riqueza dos conteúdos programáticos, como pela elevada qualidade dos docentes e organização do curso. Tratou-se sem qualquer dúvida de uma experiência enriquecedora a vários níveis, onde foi possível conciliar toda a componente teórica com os desafios práticos do dia-a-dia de trabalho, nomeadamente na gestão de equipas comerciais, superando claramente as minhas expetativas iniciais.

Leonel Gaspar

South companies coordination
Banco Santader Totta, S.A.
Programa de Gestão Comercial e de Vendas

Attending the Commercial and Sales Management Program, on its 1st edition, was rather rewarding for me. From the program structure, particularly adapted to the real world and the needs of the staff of commercial area, to the qualified and expert teaching staff as well as all the logistic and the course organization, the whole initiative was, in my regard, very positive. I would like to emphasize the way all themes were handled, taking into account the current social and economic context in which the companies strive and their new challenges. It was also important the integration and relevance given to the market new trends and consumer behavior. The dynamic and constant search for participants' interaction was also significant. For all these reasons, I believe that the PGV program is a reference for those wishing to develop and acquire new insights in the Commercial Area.

Marta Monteiro

Sales, Marketing and Business development
The Goodyear Tire & Rubber Company
Programa de Gestão de Vendas

For several times in our lives we need to sell, but we don’t always realize this. The PGV confirmed this reality and helped me to look at this area in a more serious and structured way. We know we have to sell more but not always how and to whom. In a very practical and realistic way were discussed crucial issues in this area that have enriched me a lot. The PGV also allowed me to enrich my network, share experiences with people from different areas with different market visions. I highly recommend the program because selling more and better it’s something you can learn!

Miguel Morgado

Corporate Sales Key Account Manager
MetLife
Programa de Gestão Comercial e de Vendas

PGV at CATÓLICA-LISBON was undoubtedly a mind changing program that allowed me to acquire and deepen key knowledges and value creators in sales and marketing fields. Fields of strategy, team management, sales management metrics and digital marketing were crucial and exceeded all my expectation of content quality and the way the faculty were able to share their knowledge. The networking provided by the program was also of great relevance.

Globally it was a very well structured program, that marked my academical and professional carrer. Exceeded the best expectations and reveals that Católica Lisbon School of Business and Economics is definitely among the best Business Schools in the world.

Paula Carvalho

Business Unit Manager
Bristol Myers Squibb
Programa de Gestão Comercial e de Vendas

Overcoming is the slogan of our times, daily evoked and today very present in the pharmaceutical market. Since we cannot overcome difficulties only with words, we need all the tools, as well as a set of ideas and guiding principles to overcome challenges. The PGV was a very interesting and motivating experience that allowed me to know other realities through the sharing of ideas with colleagues from other business areas but mostly by experience and knowledge transmitted by different trainers. It's a program that I recommend for the knowledge we acquire through a scrupulously chosen panel of teachers and also, but not least, for the prestige of the institution that organizes it.

Ricardo Martins

Commercial Manager B2B, Nespresso Portugal
Programa de Gestão Comercial e de Vendas

The participation in the 4th edition of the Commercial and Sales Management Program was quite satisfactory. Either by the contact with topics that I haven't review for a while or by the discovery of new approaches, the training is adequate and adjusted to professionals in the B2C or B2B areas, allowing to discover even better one of the areas that we might ignore the most in our carrers.

The technical approach on some topics, as in the case of Sales Management Metrics, is delivered in a very simple and efficient way, being very well balanced with other topics of human behavioral, like the excelent example of Persuasion Techniques in Sales.

Contacts

Executive Education - Open Programs

Andreia Hidalgo

E-mail: andreia.hidalgo@ucp.pt

Phone: (+351) 214 269 846