Tânia Sousa
E-mail: tania.sousa@ucp.pt
Phone: (+351) 217 227 801
Curriculum
Contacts
More Information
2020 Edition: SOLD-OUT
Schedule: download here
2021 Edition: to be confirmed
Schedule: download here
Classes: Saturdays, from 9 a.m. to 1 p.m. and 2 p.m. to 6:30 p.m.
Duration: 143 hours
Participants can choose between a Generalist Option and a Specialization in Marketing or Finance.
This program will be taught in Portuguese.
Common Core*
*All participants will be required to complete at least four of these modules.
| - | Organizations Management and Strategy | |
| - | Finance | |
| - | Marketing | |
| - | Financial Accounting | |
| - | Human Resources Management | |
| - | Team Management with Emotional Intelligence | |
| - | Negotiation | |
| - | Digital Transformation |
Generalist Training
The generalist option is aimed at staff who are seeking comprehensive training in management which will allow them to acquire a broad vision of the various functional areas involved in managing a company with a more dominant component of modules from the Common Core.
Marketing Specialization
The Marketing specialization is aimed at staff connected with commercial activity, and those who, despite working in other areas, feel the need to gain a better understanding of the commercial area, with a view to improved performance at the multidisciplinary level.
| - | Brands and Communication | |
| - | Distribution Channels Management | |
| - | Marketing of Services | |
| - | Comercial and Sales Forces Management |
Finance Specialization
The Finance specialization is aimed at those involved in taking financial decisions, both at corporate level and also in the more specific area of financial services.
| - | Financial Analysis | |
| - | Financial Markets | |
| - | Analysis of Investment Decisions | |
| - | Management Control |
Forums
| - | Economics for Managers | |
| - | Communicate Effectively | |
| - | Improving Performance: Creativity and Total Brain | |
| - | Strategic Marketing in Social Media |
Contacts
More Information
2020 Edition: SOLD-OUT
Schedule: download here
2021 Edition: to be confirmed
Schedule: download here
Classes: Saturdays, from 9 a.m. to 1 p.m. and 2 p.m. to 6:30 p.m.
Duration: 143 hours
Participants can choose between a Generalist Option and a Specialization in Marketing or Finance.
This program will be taught in Portuguese.
