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The Advanced Executive Program in Marketing is: 

  • Especially suitable for professionals who have roles in product, brand, sales or marketing management. 
  • For professionals looking for a holistic education in Marketing, integrating brand, product and digital management, value creation and negotiation. 
  • Useful for experienced Marketeers who need to update their knowledge, centred on successful case studies and the sharing of best practices. 
  • Characterized by having a heterogeneous group of participants, in terms of professional roles occupied and industries represented in the classroom.
  • It is frequent to have participants who are Marketing professionals working in Distribution and Consumer goods, Pharmaceutical, Health, Banking and Insurance markets.


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220


Patrícia Cecílio

Técnica de Marketing
Novo Banco
Programa Avançado de Marketing para Executivos
"The Advanced Executive Program in Marketing has confirmed the CATÓLICA-LISBON's reputation for excellence."