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Commercial and Sales Management


Executive Education - Open Programs

Patrícia Rodrigues


Phone: (+351) 217 214 220

More Information

14th edition (in person): to be confirmed
This program will be taught in portuguese

Classes: Mondays and Wednesday, from 5 p.m. to 8:30 p.m.

Duration: 3 months | total of 79.5 hours


Program Description

“The purpose of any business is to create and maintain clients.”
Peter Drucker

“And to ensure that you make money from keeping the client happy.”
John Egan

Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.

The Customer loyalty and maximization of his value in the long-term, setting control metrics and measuring the commercial activity, exhaustive preparation of sales through Consumer and Market knowledge allied with a thorough and accurate diagnosis of everything concerning sales, assumes a unique relevance to the organizations trying to be competitive.

PGV counts on the CATÓLICA-LISBON Executive Education teaching staff as well as with the valuable contribution of experienced professionals in the commercial domain, delivering a solid and coherent articulation between theoretical knowledge and systematization of practical experience.

Main Benefits

  • Developing an integrated view of the sales' role in a competitive context;
  • Combining the qualitative analysis of  commercial phenomenon with the quantitative component of  Commercial Management, crucial for decision-making;
  • Allowing an integrated view of the communication with customers, management of processes, teams and evaluation of results.

See below what the program coordinators and participants say about this program:



Hugo Ramos

Diretor Nacional de Vendas
Alliance Healthcare
Programa de Gestão Comercial e de Vendas
"It was undoubtedly an enriching experience at various levels (...)"