Phone: (+351) 217 214 220
13th edition (in person)*: starts on September 20th, 2021
*Applications open until September 13th, 2021
This program will be taught in portuguese
Classes: Mondays and Wednesday, from 5 p.m. to 8:30 p.m.
Duration: 3 months | total of 77 hours
“The purpose of any business is to create and maintain clients.”
“And to ensure that you make money from keeping the client happy.”
Nowadays, everyone has to “sell” and create value for the company regardless of their job description. In a changing world, where profitability, efficiency, competitiveness, and sustainability of results assume a new relevance, the commercial role takes on a crucial importance for the companies.
The Customer loyalty and maximization of his value in the long-term, setting control metrics and measuring the commercial activity, exhaustive preparation of sales through Consumer and Market knowledge allied with a thorough and accurate diagnosis of everything concerning sales, assumes a unique relevance to the organizations trying to be competitive.
PGV counts on the CATÓLICA-LISBON Executive Education teaching staff as well as with the valuable contribution of experienced professionals in the commercial domain, delivering a solid and coherent articulation between theoretical knowledge and systematization of practical experience.
See below what the program coordinators and participants say about this program: