Professor Filipe Santos, Dean of Católica Lisbon School of Business and Economics inaugurated the 7th edition of Knowledge@CatólicaLisbon where we celebrated the launch of the Center for Responsible Business & Leadership (CRB).
The event took place on June 27th, at 18pm, at CATÓLICA-LISBON’s Auditorium 511, under the theme "Responsible Business: now is the time".
Our keynote speaker – Steven Serneels, CEO of the European Venture Philanthropy Association (EVPA), presented the rationale, business practices and latest trends in how companies are bringing social responsibility to the core of strategy, aligning business goals with societal progress. This was a unique opportunity to learn and discuss how Purpose is becoming a driving focus for business strategy and corporate action.
At the event, Nuno Moreira da Cruz, Executive Director of the new Center for Responsible Business & Leadership, presented the Center, its purpose and action plan. He also engaged corporate leaders such as Pedro Oliveira (CEO of BP Portugal) and Ângelo Ramalho (CEO of Efacec), and also Masters students to discuss what society expects of corporations, and how businesses can fulfill those expectations, while strengthening their competitiveness.
The ceremony was followed by a cocktail.