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Framework

1h Program Opening
3,5h Commercial Management: profitability and competitiveness

Creating Value for Clients

3,5h Consumer 2020 and its Decision Making Process
3,5h The new world realities
3,5h How Customers Think
3,5h B2B Selling Process

Optimization of the Commercial Strategy

3,5h Customer-focused organizations - managing the customer journey to optimize the client experience
3,5h Persuasion Techniques in Sales
3,5h Commercial Negotiation
3,5h Customer Experience
3,5h Presentation of the Group Works

Communicate More Effectively with Customers

3,5h Multichannel Business Strategies
3,5h Sales Coaching
7h Business Performance Management Metrics
3,5h Management of Commercial Teams
3,5h Digital Business Strategies
3,5h Brand Activation

Differentiation in Communications

3,5h Elevator pitch and effective communication in sales
3,5h Communication Skills
3,5h e-Commerce e Social Media
3,5h Presentation of the Group Works

Contacts

Executive Education - Open Programs

Formação de Executivos

E-mail: executivos@ucp.pt

Phone: (+351) 214 269 846

 

 

Testimonial

Paula Carvalho

Business Unit Manager
Bristol Myers Squibb
Programa de Gestão Comercial e de Vendas
"The PGV was a very interesting and motivating experience(...)"

Related Events

23
Sep
17:00

Católica Lisbon School of Business & Economics

LisboaLisboa1649-023
Portugal
ALTA DIGITAL