Starts on:
April 2026
Format:
In person
Language:
Portuguese
Luxury Management: Where Innovation Meets Excellence
The Luxury Management Program is a pioneering initiative in Portugal, created to meet the needs of all those who wish to add more value to the brands and projects they lead across the various sectors in which they operate.
The Program offers a comprehensive view of the luxury universe, reflecting on its challenges, the essence of its foundations, the idiosyncrasies of consumer behavior, and the specificities of its management, from the creative and innovation process to communication, pricing, distribution and retail, among others. A form of management that is as complex as it is inspiring.
It also explores the main sectors of activity that make up the heterogeneous luxury market, revealing their strategies, illustrated and enriched with case studies and best practices presented by highly qualified and renowned market professionals. This year we will also have an international trip to Milan, promoted in partnership with Bocconi University, which has one of the most prestigious Luxury Management programs in the world.
In addition to the editions held at CATÓLICA-LISBON, the Program also has an edition scheduled in the city of Porto. More details about the two training courses will be available soon.
Program Direction
It includes
These sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.
These sessions aim to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking.
During a weekend in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.
What our Alumni say
The price of the program is €4,500. Former students of the Portuguese Catholic University benefit from an exclusive 10% discount. When making your pre-reservation, you can also enjoy a 5% discount until December 30th.
This amount includes:
- admission fee: €250
- coffee breaks;
- reserved parking space at the Universidade Católica Portuguesa;
- training and activities at Bocconi University in Milan;
- closing session dinner.
The program fee can be paid in full at the beginning of the program or, in the case of individuals, in monthly installments (at no additional cost).
The Universidade Católica Portuguesa is exempt from VAT.
CATÓLICA-LISBON has signed a collaboration agreement with Caixa Geral de Depósitos that provides very special financing conditions for Executive Education students. If you are interested, you can consult the financing conditions offered by this banking institution here.
