Leading Transformation in Tourism

Tourism is one of the largest economic activities on a global scale. Portugal ranks among the top 20 most competitive tourist destinations in the world and relies on tourism as its main export-oriented economic activity. The sustainability, competitiveness, effectiveness, and efficiency of tourism companies and organizations largely depend on the qualifications and skills of their human resources.

A market and customer-oriented approach becomes decisive as a value creation proposition. In this context, the Tourism Management Program, created by CATÓLICA-LISBON, aims to promote high-level training in Tourism Management, based on a coherent and relevant curriculum and a faculty of excellence, with national and international renown.

Case Studies and Field Visits

The Tourism Management Program includes three days of Case Studies and Visits, with travel and meals included, allowing participants to engage directly with the reality of key players in the sector.

For the upcoming edition, the following visits are planned:

  • Martinhal Group
  • Parques de Sintra
  • Vertente Natural
  • Pestana Group
  • José Maria da Fonseca

 

Key Takeaways:

Prepare and give value to Senior staff with an advanced training in Tourism Management ready to develop administration and management duties in companies and/or  private and public institutions of the Tourism sector.

Enhance an integrated view of Tourism in key areas such as: Planning; Management; Strategy; Marketing; Finance; and Investment in Tourism.

Testimonials:

What our Alumni say

Program Structure

Discover the learning modules and unlock your full potential.
keyboard_arrow_up Program Presentation and Introduction to the Final Project
format:

In-person

Duration:

1H

faculty:
keyboard_arrow_up Tourism Marketing and Business Plan
format:

In-person

Duration:

7H

faculty:
keyboard_arrow_up Marketing Analytics Applied to Tourism
format:

In-person

Duration:

3H

faculty:
keyboard_arrow_up Tourism and Cultural Animation – Strategy Development – Case Study and Visit **
format:

In-person | Palace of Queluz

Duration:

3H

faculty:
keyboard_arrow_up Product, Service and Customer Satisfaction – Case Study and Visit **
format:

In-person | Ritz Hotel

Duration:

3H

faculty:
keyboard_arrow_up Managing a Tourism Company – The Case of Pestana Hotel Group **
format:

In-person | Pestana Hotel Group

Duration:

3H

faculty:
keyboard_arrow_up Tourism Activities Management – The Case of Vertente Natura
format:

In-person | Pestana Hotel Group

Duration:

1,5H

faculty:
keyboard_arrow_up Wine Tourism Management – Case Study and Visit **
format:

In-person | José Maria da Fonseca Wine Tourism Unit

Duration:

2H

faculty:
keyboard_arrow_up Online Sessions
1) Tourism Strategy and Operations
Duration:

7H

faculty:
2) Mastering Operational Execution in Tourism: A Practical Approach
Duration:

2,5H

faculty:
3) Excellence in Customer Service
Duration:

2,5H

faculty:

Marta Sotto Mayor

4) Commercial Strategies and Sales Management
Duration:

5H

faculty:
5) Leadership and Human Resources Management
Duration:

2,5H

faculty:
6) Negotiation and Conflict Management
Duration:

2,5H

faculty:
7) Final Project Coaching
Duration:

4H

faculty:
keyboard_arrow_up Workshop I, II & III
1) Workshop I - Growing Successfully in Tourism: Achievements and Challenges for 
Tourism in Portugal
format:

Online

Duration:

2H

Faculty:
2) Workshop II: Seminar on Tourism Investments and Financing: Instruments, 
Funds, and Opportunities
format:

Online

Duration:

2H

Faculty:
3) Workshop III: AI in Tourism
format:

Online

Duration:

2H

Faculty:

Program Director

Want to know more?

Contact the program manager:

E-mail: andreia.hidalgo@ucp.pt
Phone: +351 214 269 846 

Schedule a call