Adopting new solutions using digital technologies become part of public and private organizations’ lives and was accelerated during the pandemic. Once the pandemic was under control, when organisations were consolidating the developments made under great pressure, the chatGPT phenomenon appeared, which in six months went from being an unknown tool to being adopted by more than 100 million people, showing that the exponential growth of information technologies is far from slowing down, making the "digital transformation" increasingly important and promoting it to be a continuous process in any organization.
This means integrating the “digital” into the organization's business vision, developing new services and products that offer greater value and promote a sustainable, accessible and inclusive economy, in a clear roadmap capable of motivating and showing the way to the whole team.
The purpose of this Executive Program is to enable participants to lead digital transformation processes, providing them with skills such as Design Thinking, Service Design and Agile, essential to review business models and take advantage of the digital potential, in order to create new value propositions for customers and generate new sources of revenue.
Digital Transformation is a path, not a one-off action or project. To do so, it is essential to equip those responsible with practical skills in the new areas of knowledge of the digital world, such as Digital Strategy, Design Thinking, Service Design, Agile and Change Management. By their nature, these types of methodologies imply immersion in the problem and the experience of executing to learn.
Only in this way, and with this immersion, is it possible to lead Digital Transformation projects.
The Digital Transformation program has been structured with a strong practical component and applicability to the context of organizations, which aim to concretize concrete digital transformation initiatives.
The experience of solving concrete cases, usually from the participants' own organizations, is an essential pillar in preparing for Digital Transformation, allowing the discovery of new ways of working (through Design Thinking and Agile) and the best way to strengthen relationships and learn about other companies' success stories.
Through this program you will have contact with the digital reality of several organizations in Portugal, either through the work done by the participants, or by following the path of transformation and digital acceleration of large companies.
The program involves the realization of a concrete digital transformation project, and it is possible for participants to propose concrete projects from their organizations to carry out as a team throughout the program.
Track Digital Trends: Identify the latest digital trends that significantly impact strategic direction and business models, ensuring that your organization remains at the forefront of the digital landscape, or correctly initiates this process.
Improve Customer Relationships: Understand how digital tools impact the company's relationship with its customers, both B2B and B2C, learning practical strategies to optimize customer experiences and establish meaningful relationships.
Driving Digital Transformation: Gain the knowledge and skills required to lead, manage, implement and monitor successful Digital Transformation programs within your organization, becoming an effective agent of change in the digital age.
Adopt Disruptive Methodologies: Use disruptive methodologies in the design, development and implementation of digital transformation projects, learning to challenge the status-quo and drive innovation.
Maximize your digital performance: With our Program, gain the competitive advantage needed to thrive in today's digital landscape, unlocking the full digital potential of your organization's future, generating value, for customers and for employees.
Conheça aqui os testemunhos de alguns dos antigos alunos:
"The digital transformation is not only an imperative but it is also a unique opportunity for companies to reinvent themselves and construct new business models and relationship with their clients. That's why at José de Mello Saúde we have embrace for several years the digital challenge with enthusiasm and with the determination of doing each time more and better. I congratulate Universidade Católica for this opportune program and important for the development of the companies."
Salvador de Mello
José de Mello Saúde, Chairman of the Board of Directors
"At Calouste Gulbenkian Foundation, we see digital transformation as an indispensable way to develop our activities in arts, education, science and Human development, in a more efficient way, with more impact in society and more relevance for our publics and beneficiaries. The digital transformation is in that way a continuous learning process, having in mind the same goal: fulfill our mission in a more relevant way. That's why this program of Universidade Católica comes not only to reply to a need of organizations, but as well challenge them to think forward."
Fundação Calouste Gulbenkian, Administrator
"IMPRESA is perceived today as a innovator group of media and very compromised with its digital future. We knew how to take advantage of opportunities and explore our contents in a transversal way, looking for them by themselves and not by the platform in which they are in. In this sense, we continue to take advantage of the benefits that the digital processes allow us to have, either in being in the creation of new contents, such as EXPRESSO DIÁRIO, or for the optimization of internal processes focusing in organizational efficiency. For believing in the importance of this function, I mark this initiative of Universidade Católica with the certainty that it will contribute for the processes improvement of any company."
Grupo Impresa, CEO