This module presents a practical framework to think about performance management in the context of the wider organizational culture and how it can hinder or foster change. Participants will be exposed to proven tools to help manage people and organizacional change processes within the remit of Sales Management Coaching. The output will include a business-ready action-plan template to start working differently with their sales teams immediately.
This module will help you to understand what you need to do to create/build/develop a customer centric organization. How to promote a customer centric culture, how to measure it, what are the skillsets needed and how to develop, the role of products and process and the right incentives. An holist approach to customer centricity!
A comunicação é o veículo através do qual todo o relacionamento da marca com os seus clientes se concretiza. Do anúncio de televisão à embalagem, da apresentação de um novo comercial ao atendimento telefónico. É disso que trataremos, descobrindo como formular estratégias de sucesso e finalizando o módulo com uma presentação de 30’feita pelos participantes sobre as marcas que representam.