O objetivo deste módulo é fornecer aos participantes uma visão dos princípios e práticas de gestão estratégica e a sua relação com a componente comercial. Pretende-se explorar os tópicos relacionados com o Customer Focus por forma a garantir um melhor desempenho dos profissionais da área comercial.
Technological, Ruling, Government and Market revolutions are transforming the reality of the pharmaceutical and biotechnological companies. Additionally, the changes in the habits and behaviors of consumers and prescribers require a deep knowledge on how to manage in the current context of the industry.
This program is intended to give professionals in the Pharmaceutical Industry an integrated view of management, focusing mainly on its current key areas, in order to become more competitive, improve returns and anticipate trends.