The efficient Management of Brands/Branding includes knowing the consumers behavior along with the organization's actions to create growth opportunities and profitability in the long-term.
Vista Alegre Challenge
Nuno Barra keyboard_arrow_right
Brand Design and Elements
Oliver Perez keyboard_arrow_right
Knowing the Consumer
Rita Coelho do Vale keyboard_arrow_right
* This session will be outside of the UCP facilities (check calendar).
Customer Engagement Strategies
Maria Estarreja keyboard_arrow_right
Communication and Branding
Catarina Pestana keyboard_arrow_right
Detail
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The Management of a Tourist Company - The case of the Pestana Group *
José Theotónio keyboard_arrow_right
*It takes place at the Pestana Palace hotel
Negotiation and Conflict Management
João Matos keyboard_arrow_right
Digital Marketing for Tourism
Pedro Lobo keyboard_arrow_right