Book chapter
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
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Book chapter
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Book chapter
Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Paper
The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
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