Paper
The impact of private labels on consumer store loyalty: An integrative perspective
Journal of Retailing and Consumer Service…, 2016
Download and More Details keyboard_arrow_right
Paper
The Benefits of Behaving Badly: Successful Regulation By Planned Deviation
Advances in Consumer Researc…, 2014
Download and More Details keyboard_arrow_right
Book chapter
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
Download and More Details keyboard_arrow_right
Book chapter
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Book chapter
Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Paper
Classification of FMCG Product Macro-Categories on the Utilitarian vs. Hedonic Dimensions
Laboratorio Psicologi…, 2013
Download and More Details keyboard_arrow_right
Book
Divided knowledge on small and medium-sized towns
Towns in a Rural Worl…, 2013
Download and More Details keyboard_arrow_right
Other
Merry Impulsivity: Belief Systems about the Dark and Bright Sides of Being Bad Consumers
Advances in Consumer Researc…, 2010
Other
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
Advances in Consumer Researc…, 2008
Paper
Flying under the radar: Perverse package size effects on consumption self-regulation
Journal of Consumer Researc…, 2008
Download and More Details keyboard_arrow_right
Other
Consumption Breakdowns: On Avoiding and Embracing Temptations
, 2007
Other
When Behaving Badly is Good: Self-Regulation by Strategic Goal Deviation
Advances in Consumer Researc…, 2006
Paper
The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
Download and More Details keyboard_arrow_right
Book chapter
Does packaging matter?: Private Labels’ Trade Dress and Consumer Choice
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Econom…, 2016
Download and More Details keyboard_arrow_right
Paper
Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
Journal of Business Ethic…, 2017
Download and More Details keyboard_arrow_right
Book chapter
“Is it Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity- Product Congruency Across NBs and PLs”
Advances in National Brand and Private Label Marketing- Fourth International Conference 201…, 2017
Paper
“Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity”,
Journal of Business Ethic…, 2016
Download and More Details keyboard_arrow_right
Book chapter
Explaining National Brands and Private Labels Price Differentials: A Theoretical Model
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2016
Book chapter
“The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study”
Advances in National Brand and Private Label Marketing- Third International Conference 201…, 2016
Paper
To tell or not to tell? The impact of communicating consumer participation in new product development
Journal of Product & Brand Managemen…, 2018
Download and More Details keyboard_arrow_right
Other
Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping
European Advances in Consumer Researc…, 2013
...loading...