Paper
The impact of private labels on consumer store loyalty: An integrative perspective
Journal of Retailing and Consumer Service…, 2016
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Paper
The Benefits of Behaving Badly: Successful Regulation By Planned Deviation
Advances in Consumer Researc…, 2014
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Book chapter
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
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Book chapter
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Book chapter
Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Paper
Classification of FMCG Product Macro-Categories on the Utilitarian vs. Hedonic Dimensions
Laboratorio Psicologi…, 2013
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Book
Divided knowledge on small and medium-sized towns
Towns in a Rural Worl…, 2013
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Other
Merry Impulsivity: Belief Systems about the Dark and Bright Sides of Being Bad Consumers
Advances in Consumer Researc…, 2010
Paper
The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
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Paper
To tell or not to tell? The impact of communicating consumer participation in new product development
Journal of Product & Brand Managemen…, 2018
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Paper
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
Journal of Consumer Psycholog…, 2016
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Paper
Do I get stronger when I stop to eat my spinach? The impact of planned breaks on self-regulation
Advances in Consumer Research Volume 44, 421-422., 2017
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