The Digital Product Management online course was designed together with CATÓLICA-LISBON, TECHNICIAN+ and PRODUCTIZED with the objective of providing a complete view of digital product management, through learning and practical experience of a proven framework for managing the development of innovative digital products.
The course equips their trainees with the tools to create products at the right timing, with a customer-centric approach, by solving real problems and experimenting with new ideas. This course integrates the specialty of each of the organisations, presenting the digital and technological skills combined with the strategic and management aspects necessary to promote innovation and for the success of the development, launch and management of new digital products.
According to Forbes, from 2000 to 2020, about 52% of Fortune 500 companies' became obsolete, as many of them lacked the ability to keep up with digital developments. It is, therefore, vital that there are qualified professionals to develop, launch and manage digital products, who can integrate this knowledge into their daily lives, and help their organisations to keep up with the rapid pace of digital transformation, obtaining advantages over their competitors.
Understanding innovation and digital transformation in companies, as well as management of digital product development;
Understand the role that product managers play during product ideation and development, with a focus on activities that happen early in the product development cycle.
Learn how to run a Design Sprint in order to explore ideas, and then ultimately focus in and converge on a single idea.
Applying the Design Thinking methodology, by passing an idea through the concept, design, and validation of the user, as well as knowing how to create the specifications for the development team;
Learn how to identify the right problems to solve through market research, customer discovery and market sizing.
Planning the marketing for product launches' in the market and applying product success metrics;
Using NoCode tools and agile development frameworks;
Facilitation of an online innovation workshop;
Create a compelling vision and strategy that will set up the team to solve those problems.
Learn all about the launch process and the important partners a Product Manager will need to work with during this phase.