Format:
In Person
Tourism is one of the major economic activities on a global scale. Portugal is on the top 20 with the most competitive tourist destinations in the world, and it is in this area that the country holds the main export economic activity. Sustainability, competitiveness, effectiveness and efficiency of companies and tourism organizations depend, largely, on the qualifications and competences of its human resources.
An orientation to the market and to the customer becomes crucial as a condition for value creation. In this context, the Tourism Management program, organized by CATÓLICA-LISBON, aims to promote a high level training in Tourism Management based on a coherent and relevant study plan and a teaching staff of excellence, nationally and internationally renowned.
Case Studies and Visits
The Tourism Management Program includes several Case Studies and Visits, so that the participants can have contact with the reality of some players in the industry. For the next edition the following visits are planned:
- Grupo Martinhal
- Quinta do Sanguinhal
- Parques de Sintra Montes da Lua
- Ritz
With the support of:
Business Executives, Managers, and Senior staff of companies and organizations, with or without university degrees, who wish to acquire, enhance or update knowledge for a high level management in Tourism.
Companies connected to the Tourism Sector:
- Tourism Development: hotel establishments, villages and tourist apartments, resorts, tourist accommodation and rural and nature units;
- Tour Operators and Travel Agencies;
- Tourist Animation Companies;
- Cruises;
- Airlines;
- Event Management Companies;
- Consultancy Firms;
- Public Administration Agencies (i.e. Institutes, Local Authorities, Regional Agencies, Agencies and Associations of Regional/local Development, Industry Associations).
Key Takeaways:
Prepare and give value to Senior staff with an advanced training in Tourism Management ready to develop administration and management duties in companies and/or private and public institutions of the Tourism sector.
Enhance an integrated view of Tourism in key areas such as: Planning; Management; Strategy; Marketing; Finance; and Investment in Tourism.
EXECUTIVE EDUCATION - OPEN PROGRAMS
Andreia Hidalgo