Business leaders and strategy consultants are required to fully understand the industries they are working for, to leverage the international development of companies. Therefore, the International Industry Analysis course aims to integrate and strengthen the strategic, marketing, operational and technological competencies of students, by analysing specific industries on a global level. The concepts taught in the International Industry Analysis course will be applied to specific international industries (including automobile, management consulting, fashion, and tourism, among others) and complemented with corporate video analyses.

Prerequisites: Yes (see syllabus)