Business Research Methods (B) - 2nd Semester 2019/20

António Fidalgo / 7 ECTs / Semester-Long Course / English

This course introduces quantitative methods used to extract information from data with the ultimate goal of improving managerial decisions. The underlying idea on which the course is based and that it aims at developing among the students is one that recognizes the ubiquity of data and the opportunities they offer for knowledge discovery.

The course’s approach is twofold. First, it develops concepts and methods, which are useful in the current data-oriented business environment: from data collection to statistical models of data interpretation. Second, it puts a great emphasis on mastering software tools to carry analyses of real-world datasets and to report results.

Prerequisites: Yes (see syllabus)