Brand Activation - 4th Trimester 2020/21

3.5 ECTs / Trimester-Long Course / English

After Brand Development, including its Purpose, Character, Positioning and Campaign Idea, Brand Activation is fundamental to set in place the defined strategy and bring it to life! Knowing to whom you should activate your Brand or product as well as how and where to deliver it is fundamental to a successful consumer engagement and proximity with the brand. Materialize brand values, develop brand activations that allow brands to ‘Walk the Talk’ and amplify them to deliver as much return as possible.      

Prerequisites: Yes (See syllabus)

 

Faculty

PhD in Management, specialization in Marketing from ISCTE, Postgraduate in Management from UNL, graduated in Applied Chemistry from FCT-UNL and certified by…