Book chapter
Users as Service Innovators: Evidence from Banking to Healthcare
Revolutionizing Innovatio…, 2016
Book chapter
Users as service innovators
Revolutionizing Innovation: Users, Communities, and Open Innovatio…, 2016
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Book chapter
Does packaging matter?: Private Labels’ Trade Dress and Consumer Choice
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Econom…, 2016
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Book chapter
“The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study”
Advances in National Brand and Private Label Marketing- Third International Conference 201…, 2016
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