Paper
“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases
Journal of Interactive Marketing, Volume 50: 1-16, 2020
DOWNLOAD AND MORE DETAILS keyboard_arrow_right
Paper
Want to make me happy? Tell me about your experiences but not your objects
Journal of Consumer Affairs, Volume 54, Issue 3: 978-1001., 2020
DOWNLOAD AND MORE DETAILS keyboard_arrow_right
Paper
A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Organizational Behavior and Human Decision Processes, Volume 161: 176-187, 2020
DOWNLOAD AND MORE DETAILS keyboard_arrow_right
...loading...