Skip to main content
Search
Close
CATÓLICA-LISBON
ALUMNI
ACCESS
Students
Faculty
Staff
language
PT
search
Search
perm_identity
language
PT
search
Publications
Aplicar
Reiniciar
Author
(-)
Remove João Borges de Assunção filter
João Borges de Assunção
Type
Paper
Apply Paper filter
Year
(-)
Remove 2000 filter
2000
Scientific Areas
(-)
Remove 1741 filter
1741
Research Themes
Paper
When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality
Managerial and Decision Economic…, 2000
...loading...
Newsletter
Get the latest
1
s from CATÓLICA-LISBON delivered to your inbox
*
*
Submit
keyboard_arrow_right