Paper
Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
Journal of Business Ethic…, 2017
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Book chapter
“Is it Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity- Product Congruency Across NBs and PLs”
Advances in National Brand and Private Label Marketing- Fourth International Conference 201…, 2017
Paper
Do I get stronger when I stop to eat my spinach? The impact of planned breaks on self-regulation
Advances in Consumer Research Volume 44, 421-422., 2017
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