This course is intended to provide a general introduction to the principles and applications of marketing. The foundation gained through this course should provide you with a general framework and perspective about marketing which can be applied in non-marketing academic pursuits or career paths. Our challenge is to link together concepts in order to develop a clearer perspective of applied marketing management practices from both the marketer’s and end user’s perspectives. Finally, we will explore the technologies that are revolutionizing the ways that companies bring value to their customers.

Prerequesites: None