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Capítulo de livro
Understanding the role of opinion leaders and reputation in international markets: the case of Port wine
Proceedings of the 41st EMAC Conference Marketing to Citizens - Going beyond Customers and Consumer…, 2012
Outras
Understanding the role of opinion leaders and reputation in international markets: the case of Port wine.
41st EMAC Conference Marketing to Citizens - Going beyond Customers and Consumer…, 2012
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Journal of Organizational Behavio…, 2012
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Journal of Creative Behavio…, 2012
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