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The Benefits of Behaving Badly: Successful Regulation By Planned Deviation
Advances in Consumer Researc…, 2014
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Capítulo de livro
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
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Capítulo de livro
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
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Divided knowledge on small and medium-sized towns
Towns in a Rural Worl…, 2013
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Merry Impulsivity: Belief Systems about the Dark and Bright Sides of Being Bad Consumers
Advances in Consumer Researc…, 2010
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Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
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Flying under the radar: Perverse package size effects on consumption self-regulation
Journal of Consumer Researc…, 2008
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Consumption Breakdowns: On Avoiding and Embracing Temptations
, 2007
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When Behaving Badly is Good: Self-Regulation by Strategic Goal Deviation
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The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
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Capítulo de livro
Does packaging matter?: Private Labels’ Trade Dress and Consumer Choice
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Econom…, 2016
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Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
Journal of Business Ethic…, 2017
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“Is it Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity- Product Congruency Across NBs and PLs”
Advances in National Brand and Private Label Marketing- Fourth International Conference 201…, 2017
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Journal of Business Ethic…, 2016
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“The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study”
Advances in National Brand and Private Label Marketing- Third International Conference 201…, 2016
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Journal of Product & Brand Managemen…, 2018
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Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping
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