Paper
The impact of private labels on consumer store loyalty: An integrative perspective
Journal of Retailing and Consumer Service…, 2016
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Capítulo de livro
Does packaging matter?: Private Labels’ Trade Dress and Consumer Choice
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Econom…, 2016
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Paper
“Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity”,
Journal of Business Ethic…, 2016
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Capítulo de livro
“The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study”
Advances in National Brand and Private Label Marketing- Third International Conference 201…, 2016
Paper
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
Journal of Consumer Psycholog…, 2016
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