Outras
Sensory perception and acceptance of Hibiscus sabdariffa drinks in Europe
11th Pangborn Sensory Science Symposiu…, 2015
Outras
Open innovation in the European Food & Drink industry: a CIS-based empirical study
44th EMAC Collaboration in Research, 2015
Outras
Normative influences on healthy eating: the role of personal norms on meal preparation
39th Annual Meeting of the British Feeding & Drinking Group - BFDG 201…, 2015
Outras
Consumers’ hedonic adjustment to unfamiliar drinks through repeated exposure
39th Annual Meeting of the British Feeding & Drinking Group - BFDG 201…, 2015
Outras
Consumers’ acceptance of unfamiliar hibiscus drinks: effect of repeated tasting
11th Pangborn Sensory Science Symposiu…, 2015
Capítulo de livro
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
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Capítulo de livro
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Capítulo de livro
Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
Paper
The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
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