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An empirical investigation of in-store sampling promotions
British Food Journa…, 2011
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The impact of private labels on consumer store loyalty: An integrative perspective
Journal of Retailing and Consumer Service…, 2016
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The Benefits of Behaving Badly: Successful Regulation By Planned Deviation
Advances in Consumer Researc…, 2014
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Capítulo de livro
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
Advances in National Brand and Private Label Marketing- Second International Conference 201…, 2015
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Capítulo de livro
The Market Power of Private Labels- Retailer’s Brand and Industry Effect
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…Developments in Marketing Science: Proceedings of the Academy of Marketing Scienc…, 2015
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Is it worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
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Classification of FMCG Product Macro-Categories on the Utilitarian vs. Hedonic Dimensions
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Livro
Divided knowledge on small and medium-sized towns
Towns in a Rural Worl…, 2013
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Outras
Merry Impulsivity: Belief Systems about the Dark and Bright Sides of Being Bad Consumers
Advances in Consumer Researc…, 2010
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The impact of copycat packaging strategies on the adoption of private labels
Journal of Product and Brand Managemen…, 2015
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Working Paper
Does Size Matter? Assessment of Retailers’ Power using National Brands and Private Labels Price Differentials
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Private Labels Importance across Different Store Loyalty Stages: a Multilevel Approach
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Cross-Cultural Differences on the Influence of Ethical Certification Marks on Consumers’ Product Evaluation Processes
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Do you Believe it? The Role of Pre-Hold Beliefs about Impulsivity Outcomes on Consumers’ Preference for Hedonic and Utilitarian Products
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