Doutorado Ph.D. em Marketing pela University of Arizona. BA e MBA pela University of Texas at San Antonio. Professor Auxiliar na CATÓLICA-LISBON, onde leciona nos programas de Licenciatura, Master of Science e de Formação de Executivos. Desenvolveu a sua atividade profissional em diferentes indústrias nos EUA, nomeadamente em empresas como a Monaco International Wood Sales e a Black & Decker. Os seus interesses de investigação centram-se em áreas como: experiential versus material purchases, happiness, consumer-to-consumer verbal sharing (word-of-mouth), material versus experiential purchases e branding

Paper

Consumers Gain Equivalent Levels of Happiness from Sharing about an Experience and an Object

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Paper

Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Wilson Bastos, Journal of Consumer Psycholog…, 2019
Paper

‘Speaking of Purchases’: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Paper

How and why conversational value leads to happiness for experiential and material purchases

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Bastos, W., Journal of Consumer Researc…, 2017
Paper

A history of the concept of branding: Practice and theory

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Bastos, W., Journal of Historical Research in Marketin…, 2012
Paper

Beyond brands: Happy adolescents see the good in people

CATÓLICA-LISBON Researcher(s): Wilson Bastos
Chaplin, L.N., Journal of Positive Psycholog…, 2010