Kyryl Lakishyk is an Associate Professor of Marketing in CATÓLICA-LISBON School of Business & Economics (MSBA, PhD from John M. Olin School of Business, Washington University). His teaching interests are in Strategic Marketing, Branding, Prof. Lakishyk’s professional and consulting experience includes non-profit sector (United Nations Development Project, The American Review of Public Administration), communication agencies (C’Est La Vie Productions and Pinela Communications), pharma services (startup Yäbulu.com), FMCG and luxury products (Atlantis Crystal, Delta Cafes, L’Oreal Portugal, One Watch Company, Vista Alegre) and online brands (Fixeads, OLX Group). His research interests lie in product and service innovation, competition in consumer technology markets, branding of consumer and luxury products, and effectiveness of in-store promotions. Kyryl’s academic activities are focused on developing educational programs and content in his role of Academic Director of Master of Science Programs in Management at CATÓLICA-LISBON and coordinator of Leading Brands executive program.

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