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Courses Offered 2017/2018 | 2nd Trimester

2nd Trimester

Advanced Strategic Management

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The Advanced Strategic Management course aims to further develop the strategic competencies of the students, by presenting and discussing world-class advanced strategic practices and concepts in the business context. In addition, it aims to apply advanced strategic management tools to international case-studies.

Brand Management

ECTS: 3.5

Prerequisites: None

The purpose of this course is to teach you how to build, manage, and leverage world‐class brands. The broad learning of this course are: 1) to increase your understanding of the important issues in planning and evaluating brand strategies; 2) to present relevant theories, conceptual models, and other tools and principles to make more effective branding decisions; and 3) to provide a forum for you to apply these principles. Particular emphasis is placed in the course on understanding psychological principles at the consumer level that will improve managerial decision‐making with respect to brands. Another aim of the course is to make these concepts relevant for any type of organization (public or private, large or small, etc.) Throughout the class we will cover qualitative and quantitative research methods necessary for managing brands.

Business Ethics and Social Responsibility

ECTS: 3.5

Prerequisites: None

Why does Ethics matter in business?
What are the ethical responsibilities associated with being a manager, an accountant or a financial trader?
What are the main communalities and differences of recent corporate scandals and how is it possible to adopt individual and organizational strategies to prevent new ones?
This course will assist students to answer such questions through the discussion of case studies concerning ethical issues and dilemmas faced by managers, financial professionals and entrepreneurs in different cultural, industrial and organizational contexts.

Business Statistics

ECTS: 3.5

Prerequisites: None

This course aims to provide business statistics knowledge that will help you to apply statistics in the workplace. This course will introduce you to the fundamental concepts and techniques that allow you to analyze, interpret and present data. In the lectures, statistical theory will be presented. In the lab sessions, you will use SPSS (Statistical Package for Social Sciences) to do practical exercises and to analyze and interpret data. 

Econometrics II

ECTS: 4

Prerequisites: To be confirmed (Syllabus available soon)

Econometrics II is a course that will focus mainly on Endogeneity, Instrumental Variables and GMM; Estimating Systems of Equations using GMM; Seemingly Unrelated Regression; Simultaneous Equations Models and Panel Data.

Entrepreneurial Finance

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course is devoted to entrepreneurial finance and new venture financing. Introduction to the concepts of entrepreneurial finance using the investment process in early stage deals as a framework: starting with sourcing, analysis and valuation, looking at the structure alternatives and term-sheets associated with venture capital financing, and finishing with portfolio management and exit. The course will analyse different types of early stage deals ranging from seed-stage ventures all the way to growth-stage companies.

Financial Decision-Making in a Business Context

ECTS: 3.5

Prerequisites:  Yes (see syllabus)

Corporate finance is the study of the financing decisions made by firms. No matter what your role in a corporation, an understanding for the key financial decisions made by the firm is vital. In this course we will focus on two broad financial decisions:
- The capital structure decision: What is the optimal mix of securities issued by firms to finance their activities?
- The payout decision: How much cash should the firm distribute to its equity holders and how? These encompass a large component of the activity of financial managers.

Firm Valuation

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course is about the value of a company, how we can measure it, and what variables have a strong impact on it. The course is based on cases that have to be solved by students, as if they are working for an investment bank, so a practical approach is used. Students should use the case data to solve it, or if needed current financial data, so there is no need to do “financial archeology”. The course will be very time demanding, but at the same time students have the feeling of what they might expect if they decide to pursue a career in investment banking.

Fixed Income Strategies

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The aim of the course is to provide a general overview of the new products available for fixed income investors, mainly at the credit front via securitization. Most of them allow investors to reap the benefits of yield pick-up and diversification versus the traditional market offers. The understanding of the economics behind ABS/CMBS will be crucial to analyze more complex securities like CDOs/CLOs.

International Industry Analysis

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The International Industry Analysis course aims to develop the strategic, operational and technological competencies of the students, by analyzing specific industries at a global level. The analytical framework covers international demand analysis, international supply analysis, industry structure and international strategic analysis. In addition, research sources and methodologies are discussed.

International Negotiation

ECTS: 3.5

Prerequisites: None

This course focuses on negotiation in a global business environment. This course is relevant to anyone who anticipates forming a business relationship across national boundaries and is designed to complement the technical and diagnostic skills learned in other courses at Católica-Lisbon. A basic premise of the course is that while a manager needs analytic skills (strategic, financial, marketing, or management) to diagnose solutions, a broad array of negotiation skills is needed to get solutions accepted and implemented. Moreover, negotiation skills may teach managers how to develop more innovative and optimal resolutions.

Information and Uncertainty

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This is a course on decision making under uncertainty and information economics. The course is intended for masters students who wish to develop a solid background in this area, with the objective of understanding models with economic uncertainty, and models of delegation with private information.

Lean Entrepreneurship (1)

ECTS: 3.5

Prerequisites: None

This course provides real world, hands-on learning on what it’s like to actually start a scalable company. This is a practical course – essentially a lab, not a theory or “book” class. The goal, within the constraints of a classroom and a limited amount of time, is to create an entrepreneurial experience with all of the pressures and demands of the real world in an early stage start up. The students will work in teams learning how to turn a great idea into a great company. They will learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone would want/use their product. Each session students will have done work outside the classroom as they test each part of your business model and then share the knowledge and lessons learned with the rest of the class.

Imperfect Markets

ECTS: 4.5

Prerequisites: Yes (see syllabus)

This is a course to extend the students’ knowledge of Microeconomic Theory to contexts of imperfect markets and industrial organization. It is organized around eighteen, one hour and half, sessions, combining theory lectures and sessions for the solving and discussing exercises.

Management Accounting

ECTS: 3.5

Prerequisites: Yes (see syllabus)

The course aims at developing skills related to Performance Measurement and Management Control. At the end of the course students should be able to understand the need of setting up control systems, techniques and tools in the way of doing so and how to use these control mechanisms in making relevant economic decisions.

Managerial Decision Making

ECTS: 3.5

Prerequisites: None

This course is designed to provide you with a better understanding about how you and other people think, feel, decide, and behave. One main objective is to increase awareness of the psychological processes that underlie the choices that people make, as well as systematic biases and heuristics that people have when making decisions. A second main objective is to give you a space to reflect on who you are and who you want and do not want to be, as well as provide tools for how to mindfully create a life that aligns with your goals. A third main objective is to better understand how to interact with oneself and other people in ways that are responsible, productive, and mutually rewarding. A last main objective is to appreciate the role of emotions and moods in how people decide and behave. All of these topics will be presented based on scientific research, including related interventions or “brain hacks” which can help people become more effective.

Managing in an International Context

ECTS: 3.5

Prerequisites: None

 

Managing in an International Context covers the process of internationalization, from domestic to international, and to global. The course takes a particular focus on the motivations and attitudes needed today from international managers to achieving a successful globalization for their companies. Issues such as the nature of international business, understanding globalization, skills needed to assess environments and to deploy company’s resources, and the formulation of corporate global integration strategies are covered in length. The course also intends to explain how formulating an international corporate strategy requires a finely crafted balance between environmental, managerial, and organizational forces.

Managing Social Innovation (2)

ECTS: 3.5

Prerequisites: None

In the last years, social innovation has acquired centrality in the debate among practitioners, media, policy makers and academicians because it represents a “ray of hope” against social inequalities, poverty, human rights abuses, unemployment and environmental damages.
Managing social innovation is extremely challenging because recomposing social value creation and wealth generation in a single venture requires the development of specific and complex skill, capabilities, and managerial practices. Yet, organizations that are capable to manage social innovation successfully can not only drive a positive change in society but also acquire a sustainable competitive advantage.
So: What are the key winning factors of social innovation? Where does social innovation occur? How is it possible to combine different and apparently antithetic objectives – social impact and profitability – in the same organization? How is it possible to transform a social problem in a business opportunity with positive social impact?
This course will assist students to answer such questions through the discussion of case studies, and articles from prominent managerial and academic journals.

Marketing Communication

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course will provide you a chance to learn, discuss and participate in the full breadth of the integrated marketing communications process. The work we will do intends to give you the necessary insight and knowledge to use the main MarComm tools in your future business role.

Marketing for Technology Based New Ventures (3)

ECTS: 3.5

Prerequisites: Yes (see syllabus)

After achieving product-market fit startups enter growth and development stage, called the scaling stage. This course will address challenges when scaling a business. Topics include: from early adopters to mainstream customers; customer conversion funnel, metrics for scaling startups, sales force; tradeoffs for startups relying on business development partnerships with large companies. Students will develop marketing thinking by developing a marketing plan for a real start-up.

New Value Creation

ECTS: 3.5

Prerequisites: None

This course is designed to help you test and validate the product-market fit for your ideas. With this course, you will get better and faster at generating, testing and improving ideas that can be translated into business concepts

Strategic Marketing

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course focuses on business level marketing strategy. The overall goal of the course is to develop student's ability to think strategically about marketing problems and their potential solutions through exposure to variety of marketing concepts and methods.

Technology, Media and Telecommunications

ECTS: 3.5

Prerequisites: Yes (see syllabus)

This course explains business strategies and policy trends in digital business.

Technical Modules

Advanced Excel

ECTS: 1

Prerequisites: Yes (see syllabus)

This course will focus on advanced spreadsheet features and modelling with Excel. We will use a “learn by doing” modular approach with real life examples. At the end of the course, students should be able to:
Use advanced conditional formatting and data validation;
Use advanced functions and formula including array functions;
Master Goal Seek, Solver, Tables, Scenarios and Pivot Tables;
Create and Edit Macros;
Create Models that are easy to navigate and use them to assist your decision making process.

Advanced VBA

ECTS: 1

Prerequisites: Yes (see syllabus)

To became a more effective business and financial manager there are certain spreadsheet modeling skills, automation and programming knowledge that must be mastered.
This course will focus on advanced spreadsheet features and modeling with Excel, programming and automation of Excel using VBA.
The course will use a “learn by doing” modular approach with real life business examples.

* All technical modules have a PASS / FAIL assessment, except Advanced VBA that has a quantitative grade.


1) Students should not register for Lean Entreprenurship Project.
2) Students should not register for Social Entrepreneurship: Building Impact Ventures.
3) Students should not register for Marketing for Tech-Based Startups.


All courses are lectured in English.
A course will only be offered if at least 12 students enroll for it.