Passar para o conteúdo principal

Publicações

[current-page:query:search_api_aggregation_1]

(-) Remove Working Paper filter Working Paper
(-) Remove Marketing and Consumer Behavior filter Marketing and Consumer Behavior

Filtrar e Ordenar

1 - 6 de 6

Working Paper

Better alone or together? The impact of co-creation on consumer product perceptions and willingness to pay # WPS 2016/11

Rita Coelho do Vale, Costa, C. and Lages, L. , 2016

Working Paper

Cross-Cultural Differences on the Influence of Ethical Certification Marks on Consumers’ Product Evaluation Processes # WPS 2016/10

Rita Coelho do Vale and Colaço, V., 2016

Working Paper

Do you Believe it? The Role of Pre-Hold Beliefs about Impulsivity Outcomes on Consumers’ Preference for Hedonic and Utilitarian Products # WPS 2016/12

Rita Coelho do Vale, 2016

Working Paper

Does Size Matter? Assessment of Retailers’ Power using National Brands and Private Labels Price Differentials # WPS 2016/07

Rita Coelho do Vale and Verga Matos, P., 2016

Working Paper

Private Labels Importance across Different Store Loyalty Stages: a Multilevel Approach # WPS 2016/08

Rita Coelho do Vale and Verga Matos, P., 2016

Working Paper

Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity # WPS 2016/09

Rita Coelho do Vale and Colaço, V., 2016